Garlic’s of London was a redesign of a local restaurant I completed as a personal project. The restaurant is located downtown London and patrons include many young professionals for lunch and many theatre goers for dinner. The new logo and branding is reflection of their perceived initiative: fine dining with a fresh twist. The following will detail my thought process for the redesign and branding of Garlics’ of London.

My goal for the logo was to represent both an elegance and  a “farm to table” vision. This was achieved by using gold to represent elegance, minimalist line-work to represent modernism, and the handwritten font to represent handmade quality of the food.  

Now, I am happy to introduce my redesign of Garlic’s of London that reflects their high quality of service, atmosphere, and of course, their delicious dishes.