VegFest London is a vegan food festival in London Ontario which celebrates plant-based eating and sustainable living. The challenge of this school based assignment to create branding to which you undeniably associate with veganism and the festival, but differed from other competitors. To achieve this goal, I went about creating a unique logo and colourful, illustrative branding. 

My goal was to redesign a logo that was representative of nature, and modern, but with a hint of an old fashion stamp. Thus, fresh greens, golds and shades of various charcoal greys were used. The logo was shaped as a circle to represent an old fashion stamp, but also a plate.